Beautifully Hydrated, Fearlessly Clean

Lip care that loves you back - free from toxins, packed with hydration, and made to protect your health.

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Why we're a women's health company first and a beauty company second

With all of us using more and more products every day, it’s more important than ever to consider how they may affect our health.


As a father, this became personal for me when my daughter began experimenting with beauty products. I learned about the many harmful chemicals they contained and how disruptive those chemicals could be to her health.

With Avenella, we set out to create something that we couldn’t find in the beginning of our journey - a beauty company truly dedicated to the health and well-being of girls like my daughter.

Because no girl, and no woman, should ever have to choose between exploring beauty and protecting her health.

We hope Avenella can be the thoughtful, caring choice that our girls - and all women - deserve.

Vadim & Noa
Avenella Founders

What makes us different

We believe beauty should never come at a cost to your health or the planet. That’s why we’ve gone above and beyond to create lip balms free of potentially harmful ingredients like synthetic dyes and fragrances, all while packaging them in sustainable, sugarcane-based tubes, helping us avoid single-use plastics.

Paraben and Phthalate-Free

Carefully crafted without parabens or phthalates, often linked to hormone disruption, our lip balms provide a safe and gentle option for everyday use.

Synthetic Fragrance-Free

Instead of synthetic fragrances, we use natural botanical oils and extracts to deliver subtle, beautiful scents that prioritize safety and transparency.

Synthetic Dye-Free

Infused with vibrant vegetable and fruit extracts, our lip balms are free from artificial dyes, which have been linked to potential health concerns and sensitivities.

SLS/SLES-Free

Free from harsh sulfates, our balms are gentle and safe for even the most delicate lips.

Vegan and Cruelty-Free

Crafted without animal by-products and never tested on animals, we’re committed to clean beauty that’s kind to all.

Plant-Based Packaging

Our eco-friendly lip balm tubes are made from sugarcane, a renewable and sustainable resource, providing a cleaner alternative to single-use plastics and helping to reduce environmental impact.

Made in the USA

Proudly crafted in small batches in the USA, ensuring the highest quality and safety standards.

We'll never hide what's inside

Because when your ingredients are petroleum-free, natural, and safe, there's no need to. So forget the fine print, we're shouting about each and every one of our ingredients from the rooftops!

Castor Oil

A moisture-locking powerhouse that keeps lips soft, smooth, and deeply hydrated. Its rich emollient properties create the perfect base for long-lasting lip care.

Mango Butter

A hydration hero packed with vitamins A & C, mango butter deeply nourishes while creating a silky, non-greasy barrier to soothe and protect dry lips.

Jojoba Oil

Lightweight yet ultra-nourishing, jojoba oil mimics skin’s natural hydration, delivering antioxidant-rich moisture without feeling heavy.

Hyaluronic Acid

A hydration magnet that holds up to 1,000x its weight in water, ensuring plump, supple lips with lasting moisture.

Vitamin E

A powerhouse antioxidant that protects lips from environmental stressors while soothing and repairing dryness for long-lasting hydration.

Organic Vanilla Bean Extract

Sourced from hand-pollinated vanilla beans, this pure extract delivers a rich, natural aroma - free from synthetic fragrances - for a touch of indulgence.

Rose Petal Extract

Hand-picked roses from Turkey, Bulgaria, and Morocco yield a luxurious oil that hydrates, soothes, and imparts a fresh, elegant fragrance.

Beetroot and Radish Extracts

This antioxidant-rich duo gives our lip balm its soft pink hue while helping to combat free radicals and keep lips nourished and protected.

What our fans are saying

MY NEW FAVORITES

I love these lip balms so much they’re my new favorites!!! I love the application it cools my lips and it spreads so nicely, I LOVE HOW THEY ARE LONG LASTING AND HYDRATING NOT STICKY AND THIN!! I ALSO LOVE THE INGREDIENTS!!! My mom always checks the ingredients on what I use and she was soooo happy with your brand and that you only use what's necessary for a good lip balm!!

Claire Jane

Better than aquaphor!!!

I usually have to use aquaphor everyday but when I started using this balm I no longer needed it! This balm has been great for my lips! Love the packaging and applicator too!

Bean

Great Lipgloss

Perfect lightweight lipgloss, left my lips feeling moisturized without any of the stickiness. Scents and taste is so yummy but subtle. Perfect to wear alone or as topper of any lippie. Favorite part is also the cooling effect of the lipgloss applicator!

Denise

Lip balms are amazingggg

O M G I LOVE LOVE LOVEEEE THESE LIP BALMS THEY ARE ABSOLUTELY AMAZING The vanilla one smells delish and is perfect to put on top of lipstick bc it’s clear I also LOVEEEEE the rose one because it’s more pink and it looks gorgeous overall I think this was an amazing purchase

Elisheva

Love love love!

I really like this product and everything it stands for. I love what you are doing for women’s health and I think that is amazing. Such an amazing brand!

Elizah

Absolutely love this lip balm

This lip balm was sooo moisturizing and I really liked the application. I love everything they stand for and that they use clean ingredients. And the packaging was SO CUTE!!! definitely recommend!

Haley

Ready for the ultimate lip balm experience?

Indulge in clean, ultra-hydrating lip care with our signature lip balms—formulated for soft, nourished lips every day. Pair them with our limited-edition corduroy bag for the perfect self-care treat or gift!

Long-Lasting Hydration

Soothes and Protects

Silky Smooth Application

Moisture-Rich Formula

Non-Greasy Finish

FAQs

Are your lip balms suitable for sensitive skin?

Yes! Our lip balms are crafted with gentle, natural ingredients that are suitable for sensitive skin. However, we recommend checking the ingredient list to ensure no personal allergens are included.

Are your lip balms safe for pre-teens and teens?

Absolutely! Our lip balms are made with non-toxic, gentle ingredients, perfect for young, sensitive skin.

Do your lip balms contain synthetic fragrances or dyes?

No, we avoid synthetic fragrances and dyes. Instead, we use organic essential oils and natural extracts for a clean, safe scent and color.

Are your products cruelty-free and vegan?

Yes! All of our products are cruelty-free and 100% vegan, containing no animal-derived ingredients. We’re committed to ethical practices and ensuring that our ingredients are sourced responsibly and compassionately.

What makes Avenella different from other lip balms?

At Avenella, we’re redefining lip care with a focus on health, transparency, and sustainability. Unlike many lip balms that rely on synthetic dyes, fragrances, or petroleum-based ingredients, we use naturally derived fruit and vegetable extracts for color, luxurious botanical oils for scent, and nourishing ingredients that provide long-lasting hydration without harsh chemicals. Plus, our eco-friendly tubes are made from sustainable sugarcane, ensuring that our products are as gentle on the planet as they are on your lips. It’s lip care, thoughtfully crafted for you.

How long does shipping take?

We process and ship all orders within 24 hours.

U.S. orders typically arrive within 2-5 business days.

International orders usually take 4-7 business days, depending on the destination.

You’ll receive a tracking number as soon as your order ships! 🚀✨