No secrets, no stickiness - just clean, hydrating lip care you’ll love to wear.
With all of us using more and more products every day, it’s more important than ever to consider how they may affect our health.
As a father, this became personal for me when my daughter began experimenting with beauty products. I learned about the many harmful chemicals they contained and how disruptive those chemicals could be to her health.
With Avenella, we set out to create something that we couldn’t find in the beginning of our journey - a beauty company truly dedicated to the health and well-being of girls like my daughter.
Because no girl, and no woman, should ever have to choose between exploring beauty and protecting her health.
We hope Avenella can be the thoughtful, caring choice that our girls - and all women - deserve.
Vadim & Noa
Avenella Founders
We believe beauty should never come at a cost to your health or the planet. That’s why we’ve gone above and beyond to create lip balms free of potentially harmful ingredients like synthetic dyes and fragrances, all while packaging them in sustainable, sugarcane-based tubes, helping us avoid single-use plastics.
Carefully crafted without parabens or phthalates, often linked to hormone disruption, our lip balms provide a safe and gentle option for everyday use.
Instead of synthetic fragrances, we use natural botanical oils and extracts to deliver subtle, beautiful scents that prioritize safety and transparency.
Infused with vibrant vegetable and fruit extracts, our lip balms are free from artificial dyes, which have been linked to potential health concerns and sensitivities.
Free from harsh sulfates, our balms are gentle and safe for even the most delicate lips.
Crafted without animal by-products and never tested on animals, we’re committed to clean beauty that’s kind to all.
Our eco-friendly lip balm tubes are made from sugarcane, a renewable and sustainable resource, providing a cleaner alternative to single-use plastics and helping to reduce environmental impact.
Proudly crafted in small batches in the USA, ensuring the highest quality and safety standards.
Because when your ingredients are petroleum-free, natural, and safe, there's no need to. So forget the fine print, we're shouting about each and every one of our ingredients from the rooftops!
Rich in fatty acids, castor oil is a powerhouse ingredient that helps lock in moisture, leaving lips soft, smooth, and hydrated. Its natural emollient properties make it the perfect base for long-lasting lip care.
A natural treasure for hydration, mango butter is packed with vitamins A and C, delivering deep nourishment and a silky, non-greasy feel. Its creamy texture creates a protective barrier that soothes and smooths dry or chapped lips.
This lightweight yet deeply nourishing oil is uniquely similar to your skin's natural hydration system, making it ideal for balancing moisture. Rich in antioxidants and essential fatty acids, jojoba oil helps keep lips soft, smooth, and perfectly moisturized without feeling heavy.
Known for its incredible ability to hold up to 1,000 times its weight in water, hyaluronic acid is your go-to ingredient for plump, hydrated lips. It works by attracting and locking in moisture, ensuring your lips stay supple and smooth all day.
This antioxidant superstar helps protect lips from environmental stressors while soothing and repairing dryness. Vitamin E supports the skin’s natural barrier and enhances the longevity of your lip balm’s hydration.
Our vanilla extract comes from hand-pollinated vanilla beans, grown in tropical regions and carefully processed to preserve their rich, natural aroma. Unlike synthetic fragrances, our vanilla is the real deal - pure, luxurious, and crafted to bring a touch of indulgence to every application.
Our rose oil is derived from hand-picked petals of roses grown in the lush fields of Turkey, Bulgaria, and Morocco. Carefully extracted to capture its delicate aroma and skin-nourishing benefits, this luxurious oil brings a soft, natural fragrance that feels fresh, uplifting, and effortlessly elegant.
This unique combination of beetroot and radish extracts imparts a soft pink hue to our lip balm while delivering a burst of antioxidants to help combat free radicals. Known for their nourishing and revitalizing properties, these extracts also work to soothe and protect your lips.
After over a year in development, our dream is finally here – Avenella’s Lip Balm Duo is launching this December, and we’re starting with a limited run of just 500 units. Each set comes with our two signature lip balms and a limited-edition corduroy bag – perfect for treating yourself or someone you love. Click below to be part of something truly special before it’s gone!
SHIPPING JAN 2025
Are your lip balms suitable for sensitive skin?
Yes! Our lip balms are crafted with gentle, natural ingredients that are suitable for sensitive skin. However, we recommend checking the ingredient list to ensure no personal allergens are included.
Are your lip balms safe for pre-teens and teens?
Absolutely! Our lip balms are made with non-toxic, gentle ingredients, perfect for young, sensitive skin.
Do your lip balms contain synthetic fragrances or dyes?
No, we avoid synthetic fragrances and dyes. Instead, we use organic essential oils and natural extracts for a clean, safe scent and color.
Are your products cruelty-free and vegan?
Yes! All of our products are cruelty-free and 100% vegan, containing no animal-derived ingredients. We’re committed to ethical practices and ensuring that our ingredients are sourced responsibly and compassionately.
Will your lip balms be ready in time for the holidays?
We’re working hard to have our lip balms ready to ship by Christmas, but our current estimated shipping date is January 2025. While we can’t guarantee delivery by the holidays due to potential factors beyond our control, we’re doing everything possible to meet the timeline.
Orders will be processed on a first-come, first-served basis, so placing your order now gives you the best chance of receiving your lip balms as early as possible. Thank you for your patience and support as we bring our lip balms to life!
What makes Avenella different from other lip balms?
At Avenella, we’re redefining lip care with a focus on health, transparency, and sustainability. Unlike many lip balms that rely on synthetic dyes, fragrances, or petroleum-based ingredients, we use naturally derived fruit and vegetable extracts for color, luxurious botanical oils for scent, and nourishing ingredients that provide long-lasting hydration without harsh chemicals. Plus, our eco-friendly tubes are made from sustainable sugarcane, ensuring that our products are as gentle on the planet as they are on your lips. It’s lip care, thoughtfully crafted for you.